MARKETING

Marketing 101: A Guide to Winning Customers

This on-line course provides a basic overview of marketing for small business owners who are looking to reach a broader customer base and expand their markets. Learn what marketing is and why it is vital to growth. The course covers how to conduct market research and developing marketing strategies while providing marketing resources for small business owners.
Duration: 00:30:00 – click on the title to go to the course

Marketing Your Business

Make a marketing plan to persuade consumers to buy your products or services, then decide how you’ll accept payment when it’s time to make a sale. Click the title to go to the full article

Social Media Marketing

Are you using Social Media to help increase sales of your product or service? Do you lack the basic knowledge to take advantage of the incredible marketing reach that social media offers? This on-line course is designed to show you how to utilize social media marketing to grow your business. You will learn research processes and strategies to help you harness the power of social media marketing.
Duration: 00:30:00 – click the title to go to the course

Marketing With No Money

How to Build a Marketing Strategy for Your Startup When You Have No Money

While having money is certainly helpful, it is entirely possible to craft a marketing strategy that requires minimal spending and yields worthwhile results. The key is to have the right goals in mind and know which tools can be the most effective in helping you achieve those goals. Click the title to go to the full article

Email Marketing Getting Started Guide

Email marketing is the go-to marketing channel for effective customer engagement. However, there’s a lot of work that goes into sending valuable, engaging, and high-converting email content. This illuminating guide will explain the hows and whys of email marketing. You will be taken step-by-step through everything you need to know to get your email program up and running efficiently. Learn best practices and tips that will position you to run an efficient and effective email marketing program. Click the title to go to the article

24 Email Marketing Best Practices Tips For 2020

Top tips to empower and inspire you to create the best email marketing campaign for your business. Click the title to go to the post.

5 Top Tips for Trailblazers: How to Launch a Successful Blog

Learn how to launch a successful-blog to market your business. Click the title to go to the post.

How Storytelling Drives the Purchase Process

Watch this free Entrepreneur Insider session with digital marketing expert Terry Rice, who explains how to tell stories that will drive sales.