One cornerstone of running a successful practice is the digital marketing efforts put forth to attract new patients and get them to follow through with an appointment. But considering everything else that falls on a doctor’s plate — not to mention actually caring for patients — a focus on marketing isn’t always a priority.
Some of the main ideas of this article are:
- Establish a solid foundation with your online presence
- Stay consistent across the web
- Zero in on channels patients are frequenting
- Let patients self-serve with online booking
- Invest in modern, consumer-centered experiences
- Harness the power of online patient reviews
- Capture reviews at the point of care
- Listen and respond to patient feedback
- Focus on the customer service side of your business
- Learn from reviews and take action to better your practice
- Keep a finger on the pulse of new digital marketing tools and trends
American Small Business Consultants NETWORK 