Why Your Business Needs a Website

Today a website is the core element to a successful business strategy and the face of your brand. A business website is a direct link to a business’ customers, providing the small business owner a platform to educate, engage and interact with potential customers, new customers and old customers. Having an online presence has neverContinue reading “Why Your Business Needs a Website”

How the SBDC Can Help You

Boost Your Business With No-Cost Consulting From the SBDC

How to Buy or Sell a Business

See this panel of experts hosted by the Chicago University Booth School of Business Entrepreneurial Roundtable alumni group. This panelist group consists of a CEO who has successfully made acquisitions, a business broker who has helped many companies obtain full value for their assets, an organization expert who can tell you what needs to beContinue reading “How to Buy or Sell a Business”

Grow Your Business With the SBA

Empowering the American Dream Small businesses do BIG things. The Small Business Administration (SBA) is here to help the small business. The SBA works to ignite change and spark action so small businesses can confidently start, grow, or expand. They will provide an overview of programs and services available to small business owners for everyContinue reading “Grow Your Business With the SBA”

Rules of Thumb and Business Valuation

While rules of thumb may be useful for some purposes. They can provide a whole range of potential values to your business. When it gets right down to it, most of the time a more specific, and supportable valuation is needed for the seller and the buyer to feel comfortable with the value of a business.

24 Email Marketing Best Practices Tips for 2020

Get your email program in tip-top shape for 2020 with this updated best practice guide. Email marketing should be a primary component of every businesses customer acquisition programs. This guide offers top tips to empower and inspire you to create the best email marketing campaign for your business. To read the full article click here

Email Marketing Getting Started Guide

Email Marketing Getting Started Guide Email marketing is the go-to marketing channel for effective customer engagement. However, there’s a lot of work that goes into sending valuable, engaging, and high-converting email content. This illuminating guide will explain the hows and whys of email marketing. You will be taken step-by-step through everything you need to knowContinue reading “Email Marketing Getting Started Guide”

Marketing With No Money

How to Build a Marketing Strategy for Your Startup When You Have No Money As a startup founder, you may think that you need to have a lot of capital available in order to build and implement an effective marketing strategy for your new venture. However, while having money is certainly helpful, it is entirelyContinue reading “Marketing With No Money”

11 ways real doctors and healthcare professionals get their digital marketing right

One cornerstone of running a successful practice is the digital marketing efforts put forth to attract new patients and get them to follow through with an appointment. But considering everything else that falls on a doctor’s plate — not to mention actually caring for patients — a focus on marketing isn’t always a priority. SomeContinue reading “11 ways real doctors and healthcare professionals get their digital marketing right”

5 Businesses to Start in the Energy Industry

Entrepreneurs who invest in the renewable energy industry stand to make a significant amount of money. They will also make the world a much cleaner and more affordable place to live. If you’re thinking about starting a business that helps the environment, and that also gets the backing of the government in terms of taxesContinue reading “5 Businesses to Start in the Energy Industry”

Growing Your Practice: Marketing 101 for Massage Therapists

Growing your practice is important to the successful massage therapist. These marketing tips will help you to reach your customers and grow your revenue. How do you attract massage therapy clients to your business through advertising, personal selling, promotions and publicity? In this article you will find help on everything from buying business cards; useContinue reading “Growing Your Practice: Marketing 101 for Massage Therapists”