How to Build a Strong Small Business Sales Team

Today’s customers have so much information at their fingertips that they are more than half way into their purchase decision before they even engage with your sales person. Because of this they are not looking for a sales pitch. What today’s customers really need is a trustworthy, reliable expert who can calm their fears, clarify inconsistencies in their research, confirm their decisions, and give them the best possible buying experience. They want value, not a sales pitch, so you just need to help them see that is what they are actually getting.

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