Summary : Communications approaches that will help you effectively reach your employees and encourage behaviors that advance your strategy and improve your results. Some of the key points include:
- Keep the message simple
- Share market and customer insights to drive behavior
- Use a formal framework to inspire, educate and reinforce your ideas
- Communicate clearly, consistently, and frequently
- Use multiple channels of communication
- Speak to your audience and in their language
- Make use of storytelling to fully engage employees emotions
- Commit the resources necessary to help employees internalize our strategy
American Small Business Consultants NETWORK 