Eight Ways to Communicate Your Strategy More Effectively

Summary : Communications approaches that will help you effectively reach your employees and encourage behaviors that advance your strategy and improve your results. Some of the key points include:

  • Keep the message simple
  • Share market and customer insights to drive behavior
  • Use a formal framework to inspire, educate and reinforce your ideas
  • Communicate clearly, consistently, and frequently
  • Use multiple channels of communication
  • Speak to your audience and in their language
  • Make use of storytelling to fully engage employees emotions
  • Commit the resources necessary to help employees internalize our strategy

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