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Eight Ways to Communicate Your Strategy More Effectively

Summary : Communications approaches that will help you effectively reach your employees and encourage behaviors that advance your strategy and improve your results. Some of the key points include: Keep the message simple Share market and customer insights to drive behavior Use a formal framework to inspire, educate and reinforce your ideas Communicate clearly, consistently,Continue reading “Eight Ways to Communicate Your Strategy More Effectively”

Marketing Your Business

Marketing Make a marketing plan to persuade consumers to buy your products or services, then decide how you’ll accept payment when it’s time to make a sale. Content Make a marketing plan Choose how you’ll accept payments Make a marketing plan Marketing takes time, money, and preparation. One of the best ways to stay onContinue reading “Marketing Your Business”

Hire and Manage Employees

Establish a basic payroll structure to help you hire employees. Then, manage employees properly with a general understanding of state and federal labor laws. Content Hire and pay employees Employees and independent contractors Plan to offer employee benefits Follow federal and state labor laws Hire and pay employees Before finding the right person for theContinue reading “Hire and Manage Employees”

Manage Your Finances

Accounting for revenue and expenses can help keep your business running smoothly. Make sure you maintain proper bookkeeping and have a basic knowledge of business finances. Content Start with a balance sheet Pick a method of accounting Get accounting help Manage business credit Start with a balance sheet The balance sheet is the foundation ofContinue reading “Manage Your Finances”

Choose a Business Structure

The business structure you choose influences everything from day-to-day operations, to taxes, to how much of your personal assets are at risk. You should choose a business structure that gives you the right balance of legal protections and benefits. Content Review common business structures Combine different business structures Compare business structures Your business structure affectsContinue reading “Choose a Business Structure”

Raising Capital Through a Small Business Investment Company (SBIC)

Investment capital Find an investor for your business through a Small Business Investment Company (SBIC) licensed by the Small Business Administration (SBA). SBICs invest in small businesses An SBIC is a privately owned company that’s licensed and regulated by the SBA. SBICs invest in small businesses in the form of debt and equity. The SBA doesn’tContinue reading “Raising Capital Through a Small Business Investment Company (SBIC)”

SBA Loans-Overview

The SBA helps small businesses get loans The SBA works with lenders to provide loans to small businesses. The agency doesn’t lend money directly to small business owners. Instead, it sets guidelines for loans made by its partnering lenders, community development organizations, and micro-lending institutions. The SBA reduces risk for lenders and makes it easierContinue reading “SBA Loans-Overview”

10 Steps to Start Your Business

Starting a business involves planning, making key financial decisions, and completing a series of legal activities. Scroll down to learn about each step. 1.) Conduct market research Market research will tell you if there’s an opportunity to turn your idea into a successful business. It’s a way to gather information about potential customers and businessesContinue reading “10 Steps to Start Your Business”